A little while ago a friend sent me a link to
IndieBound, an organization that unites and supports independent booksellers in the U.S. One of the site's features is that they offer bloggers the option of becoming an
affiliate, which means that when I discuss a book, I could link to the book through the IndieBound site to help readers purchase it from bookstores in their neighborhood. This is similar to the partner program that Powell's Books
offers that I've seen on other friends' sites. In this way, I would be helping to encourage people to buy their books local, instead of linking to Amazon's page or any other multinational bookselling chain.
The question that keeps coming to mind is
why? Why is buying from independent bookstores better than buying from multinational chains?
This is one of those values that a lot of people take for granted as obvious. Of course it's better to buy from small shops instead of big companies! Corporations are evil! Aren't they?

On the homepage of the IndieBound website they list three main reasons for supporting independent booksellers: The Economy, The Environment, and The Community. And they cite a couple of statistics and make a couple of claims, none of which I would consider to be particularly strong arguments.
For example, according to the site, "
Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43." But does it naturally follow that this is better for the economy? If instead you were to support a publicly traded company, doesn't that help the overall national economy, creating more jobs nationally and improving the economy for everyone? With an almost pure arts background, I don't have the answer to that question, I'm simply skeptical enough to ask it.
So here are a few questions for you to chew on:
1. Do you think it's important to buy your books from independent booksellers rather than multinational chains? Why or why not?
2. How do you think shopping independent supports the local economy? The national economy?
3. How does shopping independent support the publishing industry? The same or different?
4. How does shopping independent support writers? The same or different?
I would love to hear your thoughts on this topic - any of the questions or none - I'm trying to learn from our collective wisdom.